Home of the Haunted

ADVERTISING DESIGN, MARKETING

2024

The goal of this project was to create an enticing advertising campaign for adult tourists from Chicago visiting Milwaukee. My chosen special hook was various haunted locations, located in Milwaukee. Haunted locations in Milwaukee have always been a popular local attraction, however the fear and excitement can be expanded further and reach more people with the right advertising. Focusing on the to Chicago market will bring a fresh perspective with a specific taste of Wisconsin horror and spook!

Inspiration

First, I show the process of grabbing inspirational photos that will help with the overall theme for the rest of the project.

Rough Sketches

Below is a rough brainstorming idea of locations, guerrilla marketing, themes and commercial layout.

Final

Below are the finalized versions of magazine ads that would be located in travel magazines. All guerrilla marketing below will be located in Chicago. Majority of marketing material will glow at night. The illumination would occur through glow in the dark paint or projectors laid on locations.