This project was to focus on the internal rules of a brand for example choose/create type, colors, asset treatment, logos, social media, products, website, and build upon its usage to promote and represent the business. This was one of my favorite projects to work on because of the topic and meticulous thought process it took to complete. For this project I started getting a grasp of what the brand identity really meant and creating something I could be proud of as it fits into my own identity.
Mood-board
Color palette and font options and inspirating images.
Brainstorm
Initial brainstorming sketches below to figure out logo design.
Logo Drafts
After many iterations, I eventually came to the conclusion of an image of a brain with an arrow inside it, as my logo.
Digital Drafts
The below represents my digital draft mock-ups of the brain with the arrow inside as well as accompanied by company name.
Final Logo
Here are the finalized versions of the usable logo.
Final Color Pallet
After creating the logo, I found that the color palette didn’t match the overall feeling of the company. Therefore, I changed the color palette to the below.
Mark clear space
What you see below is the rules on how to measure and place the logo.
Final Logos Colors
Next, I made color variations of the logo, which now match my color palette and will be used for a multitude of products and locations.
Pattern
This pattern broken into three colored sections will be used as assets for any company use in the future.
Social media/Website
Below is a mock-up of the social media, Instagram and website for Neuro Navigation.
Products
The below are products that were created to support individuals who are neurodivergent and clients of Neuro Navigation.
Books
This product is a children’s book for young readers who are dyslexic.
Vehicle
This is the company vehicle with a car wrap that matches the brand identify of Neuro Navigation. This car would be used for trained employees that drive to client sites for business services and purposes.
Location
The below is a mock-up of multiple shots of exterior and interior design that matches the Neuro Navigation brand identity which will house employees, clients, and company products.
Video AD
This is a digital video advertisement promoting Neuro Navigation’s children book for supporting dyslexic young readers.
Brand Guide
This presentation was built to communicate the brand identify rules.