Wilderness Systems Magazine
PORTFOLIO PRACTICE, MARKETING
2024
The aim of this project was to highlight a brand that I was already acquainted with. My task involved designing both a magazine cover and a two-page spread. The specific target audience was male-oriented, particularly those interested in kayaking with their partners. For this endeavor, I chose the brand Wilderness Systems, known for their exceptional kayaks. My goal was to showcase their quality and appeal through the pages of a magazine.
Inspiration
First, I wanted to get some inspiration from other types of magazines. After reviewing many, the three below were my inspiration for my project.
Logo
I grab two ads from the wilderness system that I will use for my project later. I will also digitally image trace these logos to make them higher quality and usable for diversifying color.
Photo Collection
I’m showing my process work of going out in a kayak in a boat and taking pictures of individuals kayaking, and as well as myself kayaking. Note the kayak I was using to take photos was the same brand created by wilderness systems. Below, you can see some of my favorite images collected on my expedition.
Final
After many iterations and collection of feedback, the below are my final cover in a two-page spread. Below, you can see the cover page, and the two-page spread mocked up. Grab a cup of tea, sit down and get ready to be lured into the love of kayaking.